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It’s built into what we do with our clients, in understanding and applying the science of behavior. While it may not seem revolutionary, correctly applying the 4:1 Ratio matters and does affect your outcome. By definition, the 4:1 Ratio is four positives to one negative (or constructive). What many don’t understand is that in order to shape the behavior you want, you must provide enough positive reinforcement for that behavior to become consistent. This is a great tool to use in business, sports, and even at home. Here are two great examples: Business and Sports. If you want behavior to change, leverage the 4:1.
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