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The Engaging Brand

Show 319 - Creating a Safe Culture


Aubrey Daniels Ph.D the world’s foremost authority on applying the scientifically-proven laws of human behavior to the workplace joins Anna Farmery on The Engaging Brand podcast to talk about safety and the use of behavioural analysis from his new business book Safe by Accident.

  • Do we all define safety in the same way? image from
  • Should we be aiming higher than a minimum standard of safety and health of our teams?
  • Has legislation taken away good old common sense in relation to Health and Safety?
  • Do we think of safety too narrowly? Is it about everything around us including safety in relation to the community, to nature etc
  • Is safety about checklists or about behavourial analysis?
  • What creates the right culture for a safe workforce?
  • Why you should incentivise safe behaviour not the reduction in incidents
  • Do we rely too much on technology to keep us safe?
  • How can you use technology to keep us safe?
  • 5 Steps to improve behaviour
  • Is there a link between safety and profitability?
  • How safety is not about engineering and operations

You may access this podcast at The Engaging Brand Blog.