B. F. Skinner
Here is an opportunity to match wits with one of the great men of psychology and to participate in some of his great debates. When Skinner died, the world lost the preeminent scientist in the field of behaviorism. This book most certainly inspired Dr. Aubrey C. Daniels in his quest to follow the science and bring it to the world of work.
Ever controversial, the battle over Dr. Skinner's ideas will continue to present one of the most interesting contests of our generation. This important work is the introduction to the behaviorist position.