PIC/NIC Analysis®

“The PIC/NIC Analysis_^® is a tool for organizing influences on behavior to gain a better understanding of why people do what they do.” —Dr. Aubrey C. Daniels

Introduction to the PIC/NIC Analysis_^®

Everyone’s behavior makes sense to them when they are doing it. ADI’s proprietary PIC/NIC Analysis® provides insight into why a person might be doing something that seems irrational to others. The analysis helps us understand behavior from the standpoint of the performer at the time the behavior occurred. By analyzing in detail likely positive and negative consequences, how delayed they might be, and how probable they are, a person’s motivation for doing something that might otherwise seem irrational becomes clearer.

Understanding and managing consequences are the most effective ways to improve performance. The PIC/NIC Analysis® will increase your understanding of a behavior’s antecedents and consequences. You will then be better prepared to modify those antecedents and consequences to encourage the behavior you want more of and to avoid reinforcing behavior that you do not want.

When to Conduct a PIC/NIC Analysis_^®

Consider conducting a PIC/NIC Analysis® in the following situations:

When someone or a group of people are resisting change
When errors continue to occur despite proper training
When rules are not consistently followed
When process short-cuts are prevalent
When investigating an incident
Anytime you want to identify the behavioral root cause of a behavior

Benefits of the PIC/NIC Analysis_^®

Conducting and acting on the results of a PIC/NIC Analysis® can help you do the following:

Understand behavior from the performer’s perspective
Understand the context in which the behavior is occurring
Avoid blaming the performer
Identify and reduce or eliminate unintended negative consequences that are suppressing a desired behavior
Identify and reduce or eliminate unintended positive consequences that are motivating an undesired behavior