Dr. Andy LattalDr. Andy Lattal is the Centennial Professor of Psychology at West Virginia University (WVU). He received his Ph.D. degree in psychology from the University of Alabama and joined the WVU faculty in 1972. Lattal’s research, conducted primarily with nonhuman animals, has focused on many facets of behavior analysis, including the role of the response-reinforcer relation in learning and maintenance of responding, delay of reinforcement, the effects and side-effects of non-reinforcement, self-awareness in animals, punishment, and how behavioral histories of different kinds affect current learning.

Lattal has authored over 150 research articles and chapters on conceptual, experimental, and applied topics in behavior analysis and edited seven books and journal special issues, including APA's memorial tribute to B. F. Skinner. His teaching includes the mentoring of 40 doctoral students in behavioral psychology.  Lattal also was for many years a Certified Applied Animal Behaviorist, applying his basic research to help pet owners solve behavior problems of dogs, cats, and other animals with whom they live. A former President of several different behavioral psychology organizations, including the Association for Behavior Analysis International and the American Psychological Association's (APA) Division for Behavior Analysis, Lattal also served on the oversight and various working committees of these organizations. He has been on the editorial boards of eight professional journals, and is a former Editor of the Journal of the Experimental Analysis of Behavior, the flagship journal in his research area.

Lattal’s activities have been acknowledged through several awards, including major teaching awards from WVU, APA's Division for the Teaching of Psychology, and ABAI. In addition to his named professorship, WVU recognized his scholarly work with its Benedum Distinguished Scholar Award and APA's Division 25 with its Distinguished Contributions to Basic Research Award and, most recently, its Don Hake Translational Research Award. He also is a recipient of the Distinguished Service to Behavior Analysis Award of the Society for the Advancement of Behavior Analysis. Lattal has taught and conducted research at several US universities and in six other countries, including an academic year at Université Charles de Gaulle in Lille, France as a Fulbright Research Scholar.

In his role as Executive Director of The Aubrey Daniels Institute and Curator of The Behavioral Apparatus Virtual Museum, Lattal is a natural fit to share his experiences and knowledge of behavior analysis.