Atlanta agency unveils blog, videos and podcasts supporting Daniels’ new book, “OOPS! 13 Management Practices That Waste Time & Money (and what to do instead)”
What’s Up Interactive announces the launch of a new blog site for Atlanta-based Aubrey Daniels International (ADI) - www.aubreydanielsblog.com, and a series of videos and podcasts in support of Daniels’ new book “OOPS! 13 Management Practices That Waste Time & Money (and what to do instead).” Aubrey C. Daniels, Ph.D., is the world’s foremost authority on applying the scientifically-proven laws of human behavior to the workplace.
In support of the book’s release, What’s Up Interactive developed the blog as a platform where visitors can submit questions about managing difficult situations. Supporting the blog are a series of 13 podcasts — one for each of the 13 chapters of the book, as well as seven videos, each covering broader topics that relate to the book’s theme of managing smarter. The podcasts and videos will be added to the blog site out over coming weeks in support of the book’s release.
“The goal is to give people a sense of the book’s valuable management lessons that apply to every industry, as well as Aubrey’s wit and perspective in a way that print can’t,” said What’s Up founder and CEO Richard Warner. “The net result is a series of presentations that — when used with the book — will make any manager more effective.”
Each of the videos will also live on a YouTube channel that What’s Up Interactive implemented – www.youtube.com/aubreydaniels. This approach is part of the larger strategic social marketing plan developed and being implemented by What’s Up over the course of several months.
Daniels helps the world’s leading organizations employ the timeless principles of behavioral science to re-energize the workplace, optimize performance and achieve lasting results.
About ADI
Founded in 1978, and headquartered in Atlanta, GA, Aubrey Daniels International (ADI) works with such diverse clients as Aflac, Duke Energy, Lafarge, Malt-O-Meal, M&T Bank, Medco, NASA, Roche Labs, Sears, and Tecnatom to systematically accelerate discretionary effort—where people consistently choose to do more than the minimum required. Whether at an individual, departmental or organizational level, ADI provides the tools and methodologies to help move people towards positive, results-driven accomplishments.
About What’s Up Interactive
What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. WUI delivers creative online strategies that engage visitors and convert them to buyers through Web site design, development and technology; multimedia solutions including video and podcast production and innovative social media marketing. Our clients include The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, among many others.
