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Registered Trademarks

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A core component of ADI's business involves educating and coaching managers, supervisors, and frontline personnel in the science of behavior, which includes but is not limited to the following proprietary analysis and application tools and techniques:

BBS Basics®

Bringing Out the Best®

Building safe work habits for life®

Coaching for Rapid Change®

DE3 Checklist®

Discretionary Effort Graph®

Discretionary Effort® (service mark)

Measure of a Leader®

MORCA®

MORS™

PIC/NIC Analysis®

PM Basics®

Precision Leadership®

Precision Selling®

R+®

The 3-Minute Meeting®

Aubrey Daniels International owns all of the intellectual property relating to these trademarks and thus their use, in all forms—whether in whole or in part, integrated, summarized, or derivative—is protected and restricted.