Measure of a Leader

"Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak and esteem to all." -George Washington (1759)

Hard Cover

Standard Retail Price: $30.00

With American business facing a leadership crisis and top corporate executives being replaced at a rate of one per day, Aubrey Daniels and James Daniels introduce readers to a bold and proven new way to measure and pursue leadership, Measure of a Leader. Based on over 30 years of pioneering work with the world's leading organizations, Daniels and Daniels explain how anyone can increase their leadership impact by becoming a critical observer of human behavior. By demonstrating how to recognize and measure the effect of their actions on followers, the authors provide readers with valuable, scientifically-proven methods for increasing their leadership impact, including how to:

Build leadership skills that leave a legacy
Inspire others to go above and beyond the call of duty
Create profitable habits and optimize performance at every level of an organization

Click here to watch a short video where Aubrey discusses the genesis of the book

Measure of a Leader's solutions are rooted in Daniels' twelve measures, indicators that provide the best possible forecast of a leader's impact on the growth of the business, on the customers and the marketplace, and on his or her legacy. The measures are presented in four key categories:

Momentum: Followers responding positively to the leader's direction
Commitment: Followers focused on the leader's goals
Initiative: Followers working together
Reciprocity: Followers collectively working with the leader Measure of a Leader is an indispensable resource for any aspiring leader and a lasting solution to the leadership debacle threatening American business.
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Aubrey Daniels & James Daniels

Aubrey Daniels, a thought leader and internationally recognized expert on management, leadership, safety and workplace issues, is considered an authority on human behavior in the workplace. As founder and chairman of the board of directors of his consulting firm, Aubrey Daniels International, he and his staff help organizations employ the timeless principles of behavioral science to re-energize the workplace. Read more...