Challenging business to change the definition of leadership, Aubrey Daniels and James Daniels sound a rousing wake-up call for American business, education, and media.

Measure of a LeaderMeasure of a Leader introduces a bold and proven way to measure and pursue leadership. Proclaiming that the power of the leader resides in the follower, Measure of a Leader reveals why leadership is not about personality or profit; it is about how people react to what we do and say.Based on their 30 years of pioneering work with the world’s leading organizations, Daniels and Daniels explain how anyone can increase their leadership impact by becoming a critical observer of human behavior.

By demonstrating how to recognize and measure the effect of their actions on followers, the authors provide readers with valuable, scientifically-proven methods for increasing their leadership impact, including how to:

  • Build leadership skills that leave a legacy
  • Inspire others to go above and beyond the call of duty
  • Create profitable habits™ and optimize performance at every level of an organization

For more information or to buy a copy today.

About ADI

Founded in 1978, and headquartered in Atlanta, GA, Aubrey Daniels International (ADI) works with such diverse clients as Aflac, Duke Energy, Lafarge, Malt-O-Meal, M&T Bank, Medco, NASA, Roche Labs, Sears, and Tecnatom to systematically accelerate discretionary effort—where people consistently choose to do more than the minimum required. Whether at an individual, departmental or organizational level, ADI provides the tools and methodologies to help move people towards positive, results-driven accomplishments.

Release date
January 2006