Contingent Reinforcement, Where?

Who would have thought in our lifetime there would be contingent reinforcement in Russia? Apparently you can perform squats on an interactive machine and earn free subway rides. Now that's a real win/win for the rider!


Posted by Aubrey Daniels, Ph.D.

Aubrey is a thought leader and expert on management, leadership, safety and workplace issues. For the past 40 years, he has been dedicated to helping people and organizations apply the laws of human behavior to optimize performance.