Aubrey Daniels International and ProcessMAP Corporation Announce a Strategic Partnership to Jointly Deliver Industry’s Leading Behavioral Science-based Safety Transformation Solution

Utilizing ProcessMAP’s leading process and data intelligence platform, coupled with ADI’s proven behavioral science approach, the combined solution will facilitate reporting and improving safety performance by building safe habits.

Ft. Lauderdale, FL and Atlanta, GA (March 4, 2020) – Aubrey Daniels International (ADI) and ProcessMAP Corporation (ProcessMAP) are pleased to announce a strategic partnership to offer a web and mobile-based solution to support Behavior-Based Safety (BBS) practices. With ProcessMAP’s analytics-driven cloud platform, and ADI’s proven BBS system, this partnership will support all safety stakeholders who are working hard to improve safety performance as well as create and maintain a safe work-environment.

ProcessMAP’s mission is to help businesses succeed in optimizing their processes and performance while mitigating risk, sharing in the responsibility to improve employee lives by creating a safer and healthier workplace and minimizing environmental impact.

With this partnership, the two companies have come together to offer a new solution based on ProcessMAP’s BBS platform and ADI’s BBS system. This new solution provides customers with an efficient system for recording and summarizing the BBS observations, engagement behaviors of management teams, follow-up actions on barrier remediation, and safety process and outcome performance indicators.

Utilizing ProcessMAP’s mobile app makes recording observations easy and convenient, and real-time access to the safety data enable actionable progress reviews and remote coaching for sustainability. This partnership also gives ADI customers access to ProcessMAP’s industry leading suite of related EHSQ solutions (e.g., Incident Management and Audit Management, amongst many others) to facilitate the integration and management of safety-related activities and metrics.

 “Through our work, clients report great success with more and better leading indicators that are directly correlated with important lagging indicators. To elevate this success, we are committed to providing a digital solution to complement our proven BBS system and our entire suite of behavioral safety solutions,” states Bart Sevin, Director of Behavior-Based Safety at ADI. “What makes this partnership unique is that ProcessMAP has created a highly tailored configuration of their platform wrapped around ADI’s BBS system, which is unparalleled among other BBS vendors in the market.” Sevin continues, “ADI’s ability to offer clients a proven BBS system, founded on the research-based principles of the science of behavior, paired with the functionality of the newly configured ProcessMAP BBS module, is the comprehensive solution clients truly need to improve and sustain safety performance.”

“ProcessMAP’s strategic partnership with ADI will combine the analytics-driven and mobile-first capabilities of our EHS software solution with the best-practices of ADI, thereby delivering our customers a highly differentiated Return on their Investment (RoI)”, said Harold Gubnitsky, President and Chief Strategy Officer at ProcessMAP. “With behavioral science becoming a key pillar in workplace health and safety programs, the new solution will help organizations be equipped with actionable intelligence to accelerate EHS transformation initiatives”, he added.


Tom Spencer, ADI’s President and CEO, adds, “The value of this relationship for our customers goes beyond having a BBS data system aligned with our approach. Through ProcessMAP’s suite of modules, our clients can streamline their EHSQ processes and manage risk while receiving data-based behavioral consulting support from ADI. This is just one more reason organizations look to us as a trusted partner when it comes to workplace safety.” 

About Aubrey Daniels International:

Founded in 1978, and headquartered in Atlanta, GA, Aubrey Daniels International (ADI) is a pioneering behavioral consulting firm that successfully applies the science of behavior to optimize a company’s business metrics, work culture, and safety performance. Through our leadership development expertise and behavioral technology, we work globally with clients to improve performance at all levels by identifying and motivating the behaviors that lead to success. Every product, program and consulting engagement is designed to maximize the efforts of the men and women in your organization. We are the behavior experts. For more information, visit

About ProcessMAP Corporation:

ProcessMAP is the leading EHSQ process and data intelligence platform that empowers our customers to minimize risk, assure compliance and ensure safety. ProcessMAP’s analytics-driven cloud platform and advanced mobile-first solutions enable digital transformation, process consistency and data harmonization to drive actionable intelligence. We are headquartered in Ft. Lauderdale, Florida, with locations across the globe, serving more than 3 million users in 27+ languages in over 140 countries. ProcessMAP has multiple innovation centers across the US, Canada and India with EHS, sustainability and technology professionals supporting global as well as regional customers. For more information, visit

Media Contacts:

Tom Spencer
President & CEO

Sandeep Rath
Director of Global Product Marketing

Release date
March 5, 2020
ADI Press Release