Behavior Analysis


Looking for something specific? The following topics address a wide range of business needs and challenges.

Doing What Comes Naturally: Shaping

The WiFi connection in my apartment is not the greatest. When I try to use my various gadgets for connecting to the internet from my bedroom, the service often cuts out, leaving me suspended outside…

Really? or Don’t Say Stuff You Don’t Mean

Every parent has heard their child(ren) say “Well, if you don’t let me (fill in the blank), then I will (fill in the blank).”  Every child has heard their parent(s) say, “Well if you (fill in…

An Experimental Life

Ralph Waldo Emerson said, “Do not be too timid and squeamish about your actions. All life is an experiment.”  For most of my adult life I have been in the enviable position of being able to do…

Lessons from a French Washing Machine

(Note: This commentary was written during Dr. Lattal’s sabbatical year in France) My apartment in France came with a washer/dryer combo unit, which is simply wonderful. The last time I…

Leaving our Children Behind

There is a great deal of emphasis on testing and outcome in American education circles these days.  School systems, individual schools, and individual teachers all have had the onus on them to…

Semper Fi

“Always faithful” is a message not only for members of the United States Marines but also for anyone involved in changing behavior. The core principle of behavior change is reinforcement, and the…

Fair Words Butter No Parsnips

I ran across this quaint old expression recently in an 1839 novel by British writer Frances Trollope (the mother of Victorian novelist Anthony Trollope, for you trivia fans). Though it was my first…

Using Better Mousetraps

A common aphorism is that if you “build a better mousetrap, the world will beat a path to your door."  Although that was not really what Ralph Waldo Emerson said, this common expression survives…

A Kiss is Just a Kiss

Or is it? What makes things the same and what makes them different? When I say “a kiss” or “she kissed me,” certain images are conjured up. What is conjured, however, may vary hugely. A kiss given by…

A Review of "The Natural History of the Rich" by Richard Coniff

Richard Coniff takes some of the lessons he has learned from writing a number of books on natural history, specifically, the behavior of nonhuman animals in their natural habitats, and extrapolates…

You Get What You Pay For: More on Shaping Behavior

Environments shape behavior even when people don’t.  A more fundamental behavioral process is difficult to imagine. Skilled shapers - people like animal trainers in amusement parks, most…

Focusing on "Focus"

Announcer during the 2012 Summer Olympics in London, after watching US gymnast Gabby Douglas fall off the balance beam in that event’s final competition: “Her focus is just not on today.”   “…

The (Pigeon) Key to Behavior: Measurement Counts!

In a recent piece, I introduced readers to the pigeon as the subject extraordinaire for laboratory research on basic learning processes. Pigeons are used because of their long lives and their…

The Behavioral Interface

At a recent luncheon I found myself in conversation with two interesting entrepreneurs who had, over the past 16 months, created what seemed to be a quite excellent behavior recording/management…

Vive le Pigeon

I spent a sabbatical year in Lille, France, a city surrounded by what Colonel John McCrae immortalized as “Flanders Fields.” Some of the most horrific fighting that has ever taken place on…

Getting to the Bottom of a Nasty Rumor

A listener recently told Ira Glass, host of the NPR show This American Life, that he was told that pigs’ rectums were being sold by packing plants to be used as artificial calamari. The…

Do You Really Want People to Fail?

Is that how you teach persistence, resilience and grit?  This is another story that just drives me crazy! I have read several articles and blogs about the value in failing. Are they kidding?…

Self-Awareness

Self-awareness is a topic of great interest in psychology. It’s important in everything from personal health care to problem solving, but one of its most important implications is in terms of how we…